How often do you just listen to someone reading aloud something they love? Listening to another’s voice: tuning into their cadence, subtle shifts in tone and changing inflection is a lovely way to connect with another human being. I suspect many of us take it for granted much of the time. I know I do. […]
I visited the Old Operating Theatre museum and, aside from a fantastically detailed and troubling account of Edwardian & Victorian operating theatre practices, this artefact caught my eye. Tapeworms and marketing: a heady mix.
The BEST stories allow the audience to make a connection between two disparate ideas and, in doing so, illuminate each unexpectedly. There is a richness in allowing the audience to come to their own conclusions and an intellectual delight in having your world view gently shifted.
What a hypocritical thing for a person who makes their living from offering marketing consultancy to say! Let me qualify: I love communication and helping people to have useful conversations. That is marketing. What I don’t like is marketing that loses sight of this simple thing. Marketing isn’t pushing someone who doesn’t want or need […]